President Kirsten Dornsife thanked guest speaker Susan
Bromley, DC, for her most informative presentation on
chiropractic care and billing practices.
A full room, with a greater than usual balance of adjusters
to vendors, turned out for the April meeting.
Treasurer Phil Hughes, with Matson, Driscoll and Damico
CPA's, and EBCA Secretary Harry Maurer, with AC Transit
listen in to Dr. Bromley.
Haney, with Farmers, and Melanie Vandevanter, with Marriott
Execustay enjoy Dr. Bromley's lively presentation.
"There's a disconnect between the physiology
and the treatment in chiropractic care," stated Doctor Susan
Bromley at the April meeting of the East Bay Claims
Association. "It's like George Bush," she said. "He was born
on third base and thought he hit a triple."
Chiropractic professionals receive the same education as
medical students, she explained. Med students receive more
in Pharmacology, and they do rounds in different rotations.
Chiropractic students get Pediatrics that Med students do
not. Otherwise, their schooling is the same.
Doctor Bromley is a bit of an anomoly in the medical
profession. Raised in a medical doctor household, she worked
as an EMT and in hospitals through school, before electing
to go into the chiropractic field. This background gives her
a much broader spectrum of understanding and perspective
than most in either profession have at their disposal.
"Chiropractic isn't the big bucks it used to be," she
stated. Changes in laws, brought on in part by abuse of the
system by many less scrupulous practitioners, have taken
that whole dimension away. Today, the only way a
chiropractor makes big bucks is by manipulating more than
Investigating billing practices
of other chiro's has become a big part of Doctor Bromley's
practice. She works as an independent evaluator with
Benchmark Medical Services, in addition to maintaining her
Her presentation focused largely around the issue of
appropriate care. "It doesn't take six months. A patient
should be noticeably better in the first two to four weeks,"
She also delved into definitions and terminology. The term
"Subluxation", used heavily by many chiropractors as a
simplistic understanding of a person's back being "out", is
actually by definition a partial dislocation. What is meant
by the term is what she called a "subluxation complex". That
is when a joint gets locked up, causing inflamation and
The goal, she said, is to return the patient to a "permanent
and stationary" level of health. With regard to injuries
brought about in a given claim, appropriate treatment is to
bring that claimant back to where they were prior to the
Doctor Bromley provided a great deal of information and
insight with her presentation. The folks at Benchmark also
provided a thorough handout, based largely on the
accompanying PowerPoint presentation.
Thanks to all our April Door Prize
Congratulations to Olviia Gomez, of Purofirst of
East Bay, who won the 50/50 Raffle drawing at the
Nela Cunningham, of TempHome, Traci Dorsey, with
Restoration Mgmt, and Lisa Winn, with
EBCA members Cami Lucas, now with State Farm, and
Kim Bierce, now with Schifrin, Gagnon and
Dr. Susan Bromley shares her experience and insight
with the April crowd.
Mark Scott Construction
Marriott Execustay Insurance Housing Solutions
Peregrin Medical Review